News

Puprum Entertainment to assist the Khmer film industry

By Chantrea Kim


Puprum Entertainment set to boost the industry.

4 Mar – Two of Cambodia's biggest companies specialising in foreign film import and distribution have joined effort to form a new company, Puprum Entertainment.

The joint venture by Sabay Digital Corporation and Westec Media Limited is supported by Cambodia's ministries, film directors and also film producers, according to Sabay News.

The company was recently introduced at a meeting involving several of the industry's key players, including a group of film producers as well as director of Sabay Digital Corporation, Ji Sela.

It was revealed by Ji Sela that the aim of Puprum Entertainment is to enhance the quality of Khmer films.

The company is also planning to export Khmer films abroad.

However, the meeting was not just about the company's introduction, it was also to discuss the effective actions needed to be taken in order to improve the Khmer film industry.


During the meeting on the Khmer film industry.

Ji Sela raised the issue that the quality of Khmer films have so far been so poor that they appear mostly nationwide but not in other countries.

It is anticipated that with the assistance of Puprum Entertainment, the industry will improve and cease to face the same issue.

The company plays an integral role in finding markets for Khmer films and finding more sponsors to improve the film industry in the country.

Part of the company's marketing strategy, in order to realise its plans, is by fully utilising the social media platform, which includes Facebook, Line, Instagram and YouTube.

The services provided by Puprum Entertainment do come at a cost, Ji Sela stated, as film productions will have to spend at least USD2,000 for each of their movies.


Some of the industry key players in attendance during the meeting.

There are three ways for the profit from the movies to be distributed back to the productions. First, if the total profit is lower than USD30,000, Puprum Entertainment will receive USD2,000. Second, if the total profit is between USD20,000 and USD50,000, Puprum Entertainment will receive USD2,500. Third, if the total profit is over USD50,000, Puprum Entertainment will receive 50% of it.

Profit distribution for local films shown abroad has yet to be discussed upon.

However, it is optional for film productions whether to utilise Puprum Entertainment's services or not.

(Photo source: Sabay News)

អានអត្ថបទ នៅក្នុងនេះ Khmer

Cinema Online, 04 March 2016






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